Creature Baits

Yamamoto Cowboy 3.75"

If you know Yamamoto, you know we love our creature baits. So when anglers asked us for something with a little more tail action in addition to a bulky body, we crafted the Yamamoto Cowboy. Fished byitself or as a jig trailer, the...

Strike King Rodent 4"

Strike King’s Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltiest plastics ever! They also feature Strike King’s exclusive Coffee Scent technology...

Strike King Rage Craw 4"

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. Rage Craw can be fished Texas rigged,...

Strike King Rage Punch Bug 3.5"

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise...

Zoom Brush Hog 6"

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It'll hold a big hook but you can vary the weight to keep it slowly fluttering...

Berkley PowerBait Chigger Craw

The Chigger Craw has raised the bar on realistic soft plastics. The Chigger Craw is designed to mimic a crawfish. Small appendages on both sides of the bait and the claws move through the water with a fluent life-like action. The Chigger Craw can be...

Zoom Z-Craw 4.5"

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of...

Missile Baits Chunky D 3.5"

The Chunky D is a new action craw bait ready to thump its way into the closest bass’ mouth. The 3.5” body is a thick craw shape with ribs on the bottom and flanges near the end of the D Bomb shaped flappers that create quite the...

Zoom Ultra-Vibe Speed Craw 3.5"

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It's great by itself, dragged slowly across the bottom or pitched into heavy cover, but you can also affix it to the back of a swim...

Zoom Baby Brush Hog 4"

The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that'll ease into the tightest crevices where big bass live and wait for their...

Z-Man Goat 3.75"

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly...

Z-Man Billy Goat 4.25"

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly...

Missile Baits D Bomb 4.5"

Pitching and flipping has a new go-to bait. The D Bomb is a bulky 4.5" creature bait with a unique ribbed body that displaces lots of water resulting in a straight fall. The tails sail when left connected or flap wildly when separated. The body...

Missile Baits Craw Father 3.5"

The Craw Father is the offer that no bass can refuse. This 3.5" craw bait has subtle thumping action in the claws when moved through the water. The Craw Father can be used many ways with popular techniques such as on a Texas rig, on the back of a jig, on...

Missile Baits Baby D Bomb 3.65"

The Baby D Bomb is the smaller offspring to the extremely popular D Bomb. The 3.65” Baby D has a smaller, yet bulky, profile to flip and pitch but it also has finesse applications. When Texas rigging, the bait has a thinner ribbed body that can...