Lures

Yum Scottsboro Flash Mob Jr Kit

Everything you need to get started! Includes (1) Kit - Rig, (5) Swimbaits, (5) Jigheads

Zoom Frog 4"

A spin on a classic toad, featuring boot tail legs with incredible action, sleek body profile for heavy cover and hook slot made for the best possible hook up. Available in proven tournament winning colors, the Zoom Frog has a soft yet durable...

Boom Boom Poppin' Frog

Boom Boom Frog with FrogFur For the one-of-a-kind Boom Boom Frog with Frogfur™, Stanford Baits teamed up with MLF & SixGill Pro Fred Roumbanis to develop the ultimate Frog, complete with all the innovative fish-catching components...

Boom Boom Frog

Boom Boom Frog with FrogFur For the one-of-a-kind Boom Boom Frog with Frogfur™, Stanford Baits teamed up with MLF & SixGill Pro Fred Roumbanis to develop the ultimate Frog, complete with all the innovative fish-catching components...

Berkley PowerBait MaxScent The General

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flat Worm

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to...

Rattling Squarebill

Hook Color:   Black NickelLength:         2.5", 3"Weight:         7/16 oz, 5/8 ozBuoyancy:     FloatingDepth:           3 ft to 6 ft

Jerkbait

Hook Color:   Black NickelLength:         4.5"Weight:         1/2 ozBuoyancy:     Suspending  

Silent Running Squarebill

Silent Running Hook Color:   Black NickelLength:         2.5", 3"Weight:         7/16 oz, 5/8 ozBuoyancy:     FloatingDepth:           3 ft to 6 ft

Lipless Crank

Hook Color:  Black NickelLength:  2.5"Weight:  3/8 ozBuoyancy:  SinkingRattling: Yes

Walking Bait

Hook Color:  Black NickelLength:  4"Weight:  1/2 ozBuoyancy:  Floating     Prop 65 Warning - Click Here

Yamamoto Senko

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in...

Yamamoto Cowboy 3.75"

If you know Yamamoto, you know we love our creature baits. So when anglers asked us for something with a little more tail action in addition to a bulky body, we crafted the Yamamoto Cowboy. Fished byitself or as a jig trailer, the...

Strike King Rage Swimmer

Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be utilized with a wide-range of tactics. Poured with an innovative rib design, the Strike King Rage Swimmer...

Strike King Rodent 4"

Strike King’s Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltiest plastics ever! They also feature Strike King’s exclusive Coffee Scent technology...

Strike King Rage Craw 4"

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. Rage Craw can be fished Texas rigged,...

Strike King Rage Toad

Each Rage Tail® lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Toad is best rigged...

Strike King Rage Punch Bug 3.5"

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise...

Strike King Rage Twin Tail Menace Grub 3.5"

Each Rage Tail® lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Twin Tail Menace Grub works...

Strike King Rage Cut-R-Worm

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Cut-R is our most versatile...

Strike King KVD Perfect Plastics Ocho

The Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths of...

Strike King KVD Magnum Dream Shot 5"

Strike King’s Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King’s exclusive Coffee Scent technology...

Strike King KVD Dream Shot 4"

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King's® exclusive Coffee Scent technology which...

Strike King KVD Filler Worm 6"

The Strike King Filler Worm is a 6-inch worm that is designed to be fished for a finesse presentation, featuring a wide head for added durability, increasing the strength of the plastic to last for multiple fish catches. Strike King has engineered the...

Strike King KVD Drop Shot Half Shell 3.5"

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King's® exclusive Coffee Scent technology which...

Strike King Coffee Tube 3.5"

Strike King’s Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules...

Strike King Coffee Fat Tube 2.75"

Like you, big bass love the smell of coffee in the morning. That makes the Strike King Coffee Fat Tube a natural choice when the fish need a wake-up call. Flavorful as ever, the Fat Tube has a shorter length than the top-selling original, while the...

Strike King KVD Perfect Plastics Caffeine Shad Soft Jerkbait 5"

Strike King’s Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King’s exclusive Coffee Scent technology...

Strike King KVD Perfect Plastics Bullworm OPT 10"

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King's® exclusive Coffee Scent technology which...

Popper

Hook Color:  Black NickelLength:  2.5" & 3"Weight:  1/4 oz & 5/16 ozBuoyancy:  Floating

Crawbait

Hook Color:  Black NickelLength:         2"Weight:        3/8 ozBuoyancy:    FloatingDepth:         7 ft to 10 ft

Medium Diving Crank

Hook Color:  Black NickelLength:  3"Weight:  7/16 ozBuoyancy:  Floating

Zoom Mag II 9"

The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and other deep structures, crawled across the bottom where big fish let the current wash bait past. The...

Yamamoto Zako Swimbait 4"

The Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a swimbait trailer when he’s slinging chatterbaits or he’s in the mood to flip. "I wanted a lure to mimic a bluegill or a shad, but I wanted a...

Zoom Trick Worm 6.5"

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for so much more. Savvy pros have realized that its...

Zoom Brush Hog 6"

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It'll hold a big hook but you can vary the weight to keep it slowly fluttering...

Yum Scottsboro Swimbait

Package Count: 6 pcs

Berkley PowerBait Power Worms

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Chigger Craw

The Chigger Craw has raised the bar on realistic soft plastics. The Chigger Craw is designed to mimic a crawfish. Small appendages on both sides of the bait and the claws move through the water with a fluent life-like action. The Chigger Craw can be...

Zoom Z-Craw 4.5"

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of...

Zoom Ol' Monster 10.5"

The Ol' Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This monster worm is known to produce both a kicker to fill out your limit or the hawg of a lifetime. Its...

Missile Baits Chunky D 3.5"

The Chunky D is a new action craw bait ready to thump its way into the closest bass’ mouth. The 3.5” body is a thick craw shape with ribs on the bottom and flanges near the end of the D Bomb shaped flappers that create quite the...

Yamamoto D-Shad 5"

The Yamamoto D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is thicker and heavier so when you kill the bait it sinks level and gives a little shimmy. It will...

Zoom Ultra-Vibe Speed Worm 6"

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the unique sound profile of the Ultra Vibe Tail for maximum water disturbance. You can buzz it on top, swim it...

Zoom Ultra-Vibe Speed Craw 3.5"

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It's great by itself, dragged slowly across the bottom or pitched into heavy cover, but you can also affix it to the back of a swim...

Zoom Finesse Worm 4.5"

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a small hook, on a darter head, splitshot or on a shakey or finesse jig head...

Zoom Baby Brush Hog 4"

The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that'll ease into the tightest crevices where big bass live and wait for their...

Z-Man Goat 3.75"

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly...

Z-Man Billy Goat 4.25"

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly...

Zoom Super Fluke 5.25"

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the...

Zoom Fat Albert Twin Tail 3.5"

The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water. The two curly tails create a bass-calling, fluttering action as soon as they hit the water, making them a great choice for a...

Z-Man Finesse TRD 2.75"

The Finesse TRD (The Real Deal) is designed specifially for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While...